The "Always Challenge Yourself" Charter

iné draws its essence from the fact that nothing is ever acquired.

We have chosen to create sneakers differently from most of the major players in the sector by challenging ourselves on a daily basis at each stage, from their design to their distribution.

To achieve this ambition, and because production methods are evolving, we have created the charter, Always Challenge Yourself.

What is behind this term? Our desire to do less but better.